April 24, 2013 6:58 pm
Recent policy changes by some airlines have not been perceived by moms as family friendly. According to the survey, 51 percent believe it is unacceptable for airlines to ban parents with elite status or tickets from bringing young children into first-class airport lounges; 30 percent did not like airline decisions to prevent children from sitting in certain seat rows, and an overwhelming 69 percent were unhappy about the elimination of pre-boarding for families traveling with little ones.
The survey also showed a clear consensus that flying with children is stressful—68 percent of moms rate their level of stress as moderate to extreme. The leading cause of anxiety is fear that their child will disturb other passengers. In fact, moms were more concerned about their child disturbing others than they were about their child's physical and mental comfort during the flight.
So, with Mother's Day just around the corner, what is the best gift that airlines and airports can give their mommy passengers? According to survey respondents, the answer comes in the form of more child-friendly amenities. The top four requests were to have child play areas at airports, dedicated family security lanes, complimentary in-flight activity packs and appropriate in-flight entertainment programming.
"The airline industry has a lot to gain if it can better understand the needs of moms flying with young children," said Warren Chang , vice president and general manager, Fly.com. "With more tickets purchased per itinerary, it's a great opportunity for airlines to develop a loyal and lucrative passenger base. Just as business travelers appreciate targeted services to improve their flight experience, so does the traveling parent."
Other Survey Findings:
• The majority of moms (65 percent) believe there is a negative stigma attached to flying with children.
• Many moms with young children have already flown more than 10 times with their child: 24 percent of moms with children age five and under, and 35 percent with children in elementary school.
• 64 percent of moms will likely be flying with their child/children in 2013.
The Fly.com survey questioned 884 mothers within the United States, each of whom had flown more than once with their child. All respondents were Travelzoo Inc. and Fly.com users.
Published with permission from RISMedia.