February 6, 2013 2:32 am
The Ponemon Institute in its Most Trusted Companies for Privacy Study ranked the Postal Service as the fourth most trusted company of 704 entries from 25 industry sectors. The results show that customers regard the Postal Service as one of the best in keeping their information safe and secure.
"We are honored to be among the top five most trusted companies in the country. Our employees work hard each day to maintain that trust," said Krista Finazzo, consumer advocate. "We know our customers depend on the security of the mail and they trust and expect the Postal Service to protect their privacy."
Finazzo attributed the high ranking, in part, to the trusted relationship Americans have with letter carriers who deliver mail to every home and business. Despite the vast size of the Postal Service's network and scope of operations, many customers know their letter carriers by name and see them as welcomed and trusted members of the local community they serve each day, she said.
"Consumer confidence in the mail is a priority for the Postal Service. Each day we process nearly 40 percent of the world's mail to more addresses in a larger geographical region than any other postal service in the world. Customers expect us to protect the privacy of their personal information. We do not take this responsibility lightly," Finazzo said.
The survey asked adult-aged consumers to name up to five companies they believe to be the most trusted to protect the privacy of their personal information, based on the company's ability to handle and protect their information. Questions ranged from factors creating trust in the company and the levels of confidence consumers have in the company to protect their information — including information provided on websites — to limiting the amount of information collected.
Survey respondents also listed worries they had about how their privacy rights are possibly undermined by new technologies such as social media, smart mobile devices and geo-tracking tools. Despite this concern, 63 percent of respondents admit to sharing sensitive personal information with an unknown organization mainly when making purchases.
"We believe this survey validates the Postal Service's commitment to privacy and excellent customer service which are both key to building trusted consumer relationships," said Dr. Larry Ponemon , chairman and founder of Ponemon Institute. "And we are pleased to recognize the U.S. Postal Service as one of the most trusted organizations overall and among government agencies."
Source: U.S. Postal Service
Published with permission from RISMedia.