May 9, 2012 5:32 am
Traffic crashes are the No. 1 killer of youth in the U.S. and throughout the world. The campaign's mission is to draw attention to Youth Traffic Safety by generating the transmission of one million traffic safety messages in May via Facebook, Twitter, email and texting.
To jumpstart the viral push, Million Messages in May spokespersons Tayler Malsam, 23, driver of the NASCAR® Nationwide #19 G-Oil Toyota Camry, and Bryton James, 25, an Emmy winning star of CBS' daytime drama "The Young & The Restless," were joined by a powerhouse lineup: NBA Stars , Chase Budinger, Stephen Curry, Corey Maggette, Anthony Tolliver and Nolan Smith; Actors, Tatyana Ali, Noah Munck – iCarly; Christa Orecchio - National Nutrition Expert; and pro skateboarder, Greg Lutzka. Collectively, since May 1, through tweets and Facebook posts, these celebrities have already helped NOYS send over 5 million messages.
The "Million Messages in May" campaign is designed to use star power and social networking to encourage NOYS' supporters to share safe driving messages via the top networking platforms in the world.
"On average, people spend around 6 to 7 hours a month social networking. Imagine the impact it could have on saving lives if everyone sent a traffic safety message, even just once a day, while chatting, tweeting, or Facebooking," said James.
"We want everyone to 'do what you do' to save lives," said Malsam. "Send and forward messages, ask your friends to stay focused, avoid distractions. Don't text and drive, and be sure to buckle up," said Malsam.
According to NOYS Executive Director, Sandy Spavone, "the Million Messages in May social networking campaign supports the goal of Global Youth Traffic Safety Month, which is to engage and empower teens to develop and implement youth-led teen traffic safety projects that provide peer-to-peer education, support enforcement efforts, and advocate for stronger teen driving safety laws. The NOYS coalition hosts this global campaign.
Published with permission from RISMedia.